Instagram Auto Commenter


Industry predictions state that the sale automation trend will continue to grow in 20211. Its impact is already visible in virtually all areas of digital marketing: from analytics, through advanced metric projections, to social truyền thông management – và marketers simply can’t ignore it.

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But implementing automation strategies often is not a walk in the park. You may kết thúc up at either of two opposite extremes; relying entirely on marketing automation và losing your human touch or pretending that it doesn’t exist & letting the benefits slip away.

Whichever stance you take, it will be quite evident how you manage your social truyền thông và interact with your followers.

How vì chưng you find the sweet spot? The answer may lie in Instagram auto-comments. Today, we’ll talk a bit more about using automated replies to lớn Instagram comments.We will try lớn answer the following questions:

Fasten your seatbelt: we’re starting right now.


Auto-comments for Instagram

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What are automated replies on social media?

Automated replies on social media can resemble autoresponders known from email. They are triggered once someone starts an interaction or leaves you a comment containing specific words.

Their main purpose is to ensure that no comment (that meets certain criteria, usually) is ignored, but also to lớn shorten the distance between your brvà và your target audience and provide a better experience.

With automated replies, you are able to improve your response times and automate answering generic questions.

Auto-comments vs. bots on Instagram

In an era when Instagram is struggling with inauthentic activity (bot overload), fake followers, và spammy comments, anything that’s automated can seem suspicious at first glance.

Reports speak of 95 million bots on Instagram, which accounts for 9,5% of the platform’s users.

Many of those bots auto-bình luận without permission, leaving comments without making much sense, doing more harm than good khổng lồ particular Instagram users. Having encountered how these Instagram phản hồi spam bots work, many IG users choose khổng lồ stay away from any form of automation.

Long story short: bots have sầu nothing lớn vày with thoughtfully curated automated moderation.

First of all, automatic replies appear exclusively on your profile, as a reaction lớn existing follower engagements, và following specific rules that YOU set. Setting up an automated response system does not entail posting anything lớn other profiles or automatically following new people.

If we were to lớn compare this kind of sale automation to lớn emails, the difference would be equivalent khổng lồ that between autoresponders & spam.

Moreover, there are several actions that you can perkhung by setting up auto-moderation rules: on top of replying, hiding & deleting offensive sầu or spammy Instagram comments is also possible. You can’t, however, use automated social truyền thông media moderation lớn follow anyone or to lớn skết thúc direct messages. We’ll cover this in more detail later on.

Benefits of automated comments on Instagram

Instagram auto-commenters take the weight of some tedious tasks off your shoulders, increasing your time- & cost-efficiency. Here are some other ways they can tư vấn your business.

Building a positive sầu brand image

If you provide your followers with a positive and timely reaction from your side soon after they interact with your nội dung, then their positive sentiment towards your brvà will only get stronger.

With auto-comments on Instagram, your brvà can quickly reply khổng lồ specific reactions in a heartbeat, keeping followers in an engagement loop.

Delivering better customer service

Manual moderation of a popular Instagram trương mục is a lot lớn take on one plate. Auto-moderation works great for addressing repetitive questions, while your team can put extra effort into lớn handling more difficult cases & providing a stellar customer experience.

Many customers’ enquiries on social truyền thông media can go unanswered, so make sure that you’re not one of the negligent brands who don’t interact with their followers. Auto-comments on Instagram can help your team find some much-needed time for digging inlớn the details of particularly troublesome cases instead.

Getting rid of spammers

If you have noticed some repetitive sầu spam comments, you can set up an auto-moderation rule that will automatically delete or hide them to take care of the unique of your protệp tin.

The nature of such comments sections can be various: spam comments coming from kém chất lượng Instagram users, some accounts of your competitors trying lớn derail your Instagram ads, or simply offensive & inappropriate nội dung often coming from hacked accounts or anonymous little trolls.

All of these cases can be easily managed with an automated moderation rule to delete or hide comments that include particular từ khóa.


Sorting out your social truyền thông communications

Are your Instagram profiles really engaging? That’s great! However, handling many comments manually can be a real troublemaker.

With auto-comments, you can quickly phối up some rules for appraisal comments, repetitive sầu questions, or complaints. Auto-comments can help you take baông xã some control over your Instagram accounts so that you can focus on unleashing your creativity.

You can also set your auto-moderation rule to lớn automatically forward sensitive sầu inquires straight to your Customer Support.

Instagram automation: when lớn use auto-comments

Auto-comments are particularly recommended for a few specific scenarios mentioned below, which is a good list to lớn start with. However, feel không tính phí lớn chạy thử out some other ideas!

Common inquiries

If you present your products or services on Instagram, you likely receive a lot of questions regarding prices or availability. Setting up a thoughtful auto-comment reaction for those cases can shorten the customer journey và help your potential clients make their final decisions.

Do you know that 57% of customers expect the same response time at night and on weekends as during normal business hours? By setting up some rules for the most common queries, you will be a step closer khổng lồ meeting this demvà.

Even a short, concise phản hồi, ensuring that you’re processing the request, can be comforting for Instagram users who are seeking instant answers.

Act-react interactions

Ignoring emoji reactions or kind words from your followers won’t destroy your br&, but acknowledging & answering such comments will definitely be seen as a lovely gesture.

Many brands don’t bởi this, yet it could be the key to lớn success in generating consistently high engagement. You can put the process on autopilot with auto-comments on Instagram.

If you create an auto-comment rule for replying to lớn specific emojis và từ khóa, it’s a win-win situation: you spend almost no time managing answers, yet your potential clients may still feel appreciated and encouraged enough by your reply to lớn keep interacting with your brvà.

There are exceptions, though. An automatic rule could be triggered at the wrong moment, for example when you receive sầu a sarcastic bình luận that goes outside the scope of your rules. That’s why automated moderation cannot fully replace a team of hands-on professionals – but it can definitely save sầu them a ton of time.

You can still monitor everything by receiving tin nhắn notifications each time an auto-moderation rule is triggered.

When not to lớn use auto-commenters on Instagram

While auto-comments can be hard lớn spot when used correctly, it is easy to tell when the system fails.

Below, we cover some cases where Instagram auto-commenters might not work as desired.

No rules = no automated replies

If you don’t prepare any triggering rules, then automated replies may show up when they’re not needed or when they don’t fit the context.


Domino’s Pizza is clearly used lớn receiving some negative sầu posts on social truyền thông media, but the bình luận in the example above sầu is actually positive.

A customer decided to mô tả a few kind words about the pizza they ordered, yet Domino’s Pizza took it as a complaint & sent a “sorry about that” message baông chồng.

While we can’t be sure the comment was sent automatically, it’s pretty safe khổng lồ assume that that was the case. This example showcases the importance of filtering and classifying comments when setting up automated moderation.

If the rule had been mix up to lớn react lớn “best pizza” as a positive sầu từ khóa, Domino’s could have sầu automatically sent out a nice thank you message instead.


In another example, American Air has automatic comments mix up as a response to lớn all mentions of their br&, regardless of context & sentiment. Users quickly caught on to lớn this fact & proceeded to lớn moông chồng American Air’s customer service on Twitter.

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The takeaway: auto-comments must go side-by-side with well thought out triggers and rules.

Complex questions or serious complaints

There are many threads on Twitter that started off with a serious question or complaint. In some of these cases, brands react with automated, out-of-context responses.

Auto-comments work wonders on simple comments with a positive or neutral sentiment. More advanced issues, however, should be handled by customer service professionals. Otherwise, auto-comments can just make the people already annoyed with a br& even more upmix.


The takeaway: auto-commenters save sầu you time. Spover it on resolving more complicated cases.

Tricky cases

The Snapchat Support auto-commenter seen below was apparently activated by the words “lost” and “streak”. Although the response might have been appropriate in the majority of cases, this time it simply couldn’t win.

The takeaway: Predicting every incoming message is simply impossible. Put effort inlớn establishing your rules, but still be prepared for them lớn fail occasionally and/or lớn be challenged by your target audience.

Instagram automation case study: Triumph

Some brands wouldn’t openly admit to using automated responses, but there’s nothing wrong with automating your comments in certain circumstances. Below we present a positive example of using automated Instagram moderation for social customer care purposes.

The screenshots below come from Triumph’s official Instagram protệp tin. The br& utilizes auto-comments to interact with their fans.

We can identify three main types of auto-comments on their Instagram profile.

Informative auto-commenters on Instagram

The first type includes queries about cửa hàng locations, pricing, và shipping options. Comments that belong to this group usually receive a response redirecting the user to lớn Triumph’s official site or lớn their partners’ pages.

What could Triumph vị khổng lồ make this better? Setting up some trigger keywords in various languages could help the br& deliver a more personalized message for those fans who don’t speak English.

Engaging auto-comments on Instagram

The second group of comments triggering auto-replies contains emojis. When a particular emoji is recognized in a phản hồi (in the case below, it’s a “heart eyes” smiley face), the same emoji is sent baông chồng in response.

General help auto-comments

The third type of auto-comments used by Triumph collects comments in languages other than English. The bình luận below is in Spanish, & it is actually an expression of admiration. However, the brvà doesn’t recognize it correctly, so they skết thúc baông chồng an auto-bình luận with a general question in English instead of replying in an appropriate manner.

While this can’t really be considered as a rude or negative reply, the response could instead be personalized to lớn provide a better customer experience.

Of course, an offer khổng lồ help in English may be a discrete indicator that customer service on Triumph’s Instagram is only available in English. However, in the year 2021, further personalization is no longer just warmly welcomed, it’s actually becoming a requirement.

Instagram automation best practices

Time to put some of this auto-comment knowledge & examples into lớn practice.

Listen to lớn real people

Take a look at the comments that your audience has already left under your Instagram posts. There is a chance that you’ll recognize some patterns and comtháng queries: these are the starting points that you can address with social truyền thông marketing automation.

After gathering & categorizing these comments, put yourself in the shoes of your customers, & create a mix of automatic responses that will address their comtháng problems. Think about the relationship that you want khổng lồ build with your followers & the tone of voice of your brvà.

Prepare various answers

As we’ve already seen, coming up with several variations of automated responses can make your answers sound more natural. Play around with the creative sầu copy and use emojis. Test out a few answers và compare the results và reactions they’re getting. Gradually add more options as you learn from your experience.

Get personal

You can add some personal touches to lớn your messages và find the sweet spot between customization và automation. Setting up more personalized auto-bình luận rules in is simple: adding <
author> to lớn your comment will automatically tag the particular Instagram user that you are replying to.

To further personalize your automatic comments on Instagram, allows you to add multiple replies from which only one will be picked to answer a given bình luận.

Rethành viên about the nature of Instagram posts

If you have already tried automatic responses on Facebook or Twitter, you may feel lượt thích saving some time & just copying what worked there. Don’t go down this path.

Although some conclusions drawn from previous experiences are always helpful, remember that social truyền thông media platforms differ from each other & each requires an individual approach.

The major difference between Instagram & Facebook or Twitter is the possibility lớn include links in your answers – this is not possible on Instagram. Avoid using links in automated replies – your followers won’t be able khổng lồ click on them và might get annoyed with having khổng lồ manually copy them (if they even have sầu the will to lớn vì so, that is).

Don’t follow Instagram bot paths

Auto-commenting is definitely NOT about being spammy – it’s about improving the unique of your social customer service and bringing response times down. You should put effort into both preparing your response plan & later evaluating possible improvements.

Things can get messy

No matter how much time and effort you dedicate lớn setting up your auto-comments properly, there is always a chance of not getting them quite right. After all, even the smarchạy thử solutions won’t completely replace human reactions. Don’t let this discourage you, though.

As soon as you recognize any mistake in your answers, take lead over the conversation. For future reference, analyze how you can avoid these misunderstandings.

Setting up smart auto-replies on Instagram with’s Automoderation

With’s Automoderation feature, you can automatically hide, delete, or reply lớn comments customers leave sầu on your Instagram protệp tin. Using automated moderation, you can create custom reactions, e.g., auto-responses, to triggers, e.g., từ khoá used in specified comments (all comments or comments on specific posts), including those added khổng lồ Instagram ads (dark posts). The tool is available for Instagram Business Accounts.

Here is a step-by-step guide lớn setting up custom auto-moderation rules for Instagram.

Accessing the feature

Access the Inbox view through the sidebar

Setting up a trigger

Select the page you want the rule to lớn apply lớn from the dropdown menu (note that within the Instagram Automoderation tool, every individual paid chiến dịch is listed as a separate page)Piông chồng a trigger, i.e., the user action that will prompt the defined automatic action. The available triggers for Instagram are: organic comments – the rule applies lớn all comments on your Instagram tài khoản, featuring specified keywordsads comments – the rule applies to comments under Instagram ads, featuring specified keywordscomments for a specific post – the rule applies to all comments added to select posts, featuring specified keyword

Note: If you select comments for a specific post, the latest posts from the selected page or chiến dịch will automatically populate the “Posts” section. Check as many as you want – the automoderation rule will apply to lớn your selection.

Finally, piông xã keywords that have to be used in the comments lớn trigger inbox action, e.g., you can phối rules with swear words as từ khóa to delete offensive sầu comments. If you don’t set up từ khoá, the rule will apply khổng lồ all specified comments.

Defining reactions

Once you’ve sầu specified your trigger, decide what automatic action it will set off. You can hide, archive sầu, delete, or flag comments that match your trigger settings.

And of course, you can also automatically publish replies.

Above you can see an example of a rule that will address questions about pricing. Your automatic reply can simply re-direct users khổng lồ your pricing plans.

In order khổng lồ avoid coming off as impersonal, randomize multiple replies & include usernames in your responses. The more random replies you add lớn your rule, the more natural the automated comments will seem.

Setting up a rule schedule

You can also specify when you want the rules to lớn apply. If you have sầu a social truyền thông or customer care team moderating comments in real-time during office hours, you can set up inbox actions that will only be triggered when your team is offline.

And that’s it! Your rule takes effect as soon as you save sầu it.

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This means that automatic inbox actions will not be triggered by comments posted lớn your Instagram account before you created the rule.

You can also see how Auto-moderation rules work in action by playing the video tutorial below:

Wrap up

Auto-comments on Instagram can help you make another step towards a more successful social truyền thông kinh doanh strategy. The benefits of smart automated moderations can truly improve your Instagram presence. Think improving customer engagement, providing a better customer experience, streamlining social customer service, và increasing your team’s productivity.

What’s more, implementing auto-comments is nothing difficult, especially if you bởi it with Time to lớn get started!