10 WAYS TO MAKE YOUR CONTENT GO VIRAL
What Is Viral Content?
Viral nội dung is online nội dung that achieves a high màn chơi of awareness due lớn shares and exposure on social media networks, news websites, aggregators, tin nhắn newsletters và search engines.Bạn đang xem: 10 Ways To Make Your Content Go Viral
Why Is Viral Content Important?
A single piece of viral content can generate significant amounts of brand awareness và traffic to your website.

But there’s a catch:
Viral nội dung is tough lớn pull off.
In fact, a nội dung kinh doanh study that we recently ran discovered that a small percentage of content (called “Power Posts”) drive sầu most social sharing.

So how bởi vì you get your nội dung to lớn go viral? Cheông chồng out these best practices.
Best Practices
Focus On Trending TopicsWhen it comes to lớn viral content, your topic is KEY.
Specifically, you want to lớn create your nội dung around a topic that’s blowing up. That way, you can ride the wave.
And the best way to find growing topics? Google Trends.
All you need to lớn vị is type in the topic you want to write about.


When someone sees your nội dung getting shared on Twitter, Facebook and other social sites, your title is what ultimately pushes them to click.
So while your nội dung itself is super important, your title can make or break how your post does.
According lớn retìm kiếm by Conductor, headlines with numbers are 36% more likely khổng lồ generate clicks.

HubSpot reports that adding brackets to your headlines can also lead to lớn more clicks và shares.

Is your post an infographic? A case study? A video?
Brackets let people know… before they clichồng.
For example, here’s the headline from one of my recent posts.

If you want to lớn create a viral post, it’s easy lớn overlook your introduction.
That said: people only read about 28% of a blog post. So if you want your post khổng lồ go viral, you need lớn hook readers fast.
Which means your intro should be compelling & interesting.
Besides that, you might also want khổng lồ try using short sentences.
Dr. John Morkes found that short sentences boosted nội dung readability by 58%.


(Especially compared khổng lồ a blog post that’s 100% text)
Plus, cool-looking visuals will kết thúc up in Tweets & Facebook posts… which can help your content go viral.

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Xerox found that colorful visuals made people 80% more likely lớn read a document.

No worries. Just make sure lớn include something visual.
Skyword research found that text content with at least one image generated 94% more views on social truyền thông.


Social shares with images get 11/2 more retweets on Twitter và 53% more Likes on Facebook.
Which is why a “Featured Image” can help you create viral content.
A Featured Image is an image that automatically appears when people giới thiệu your content on Facebook, LinkedIn & other social truyền thông websites.
For example, we set this as the Featured Image for this piece of content.



Here’s an example:

The format isn’t super important.
The important thing is that your content elicits an emotional response. That’s one of the keys to lớn creating shareable content.
Promote To InfluencersSure, you should write nội dung for your target audience.
That’s content marketing 101.
But don’t forget lớn mention khổng lồ influential bloggers in your post (& let them know about it).
A Columbia University study found that for your content lớn go viral, influencer shares were”critical”. That’s because these folks will mô tả your nội dung on social networks lượt thích Facebook, Twitter and YouTube… increasing the odds that you go viral.
Publish Practical ContentDr. Jonah Berger found that highly-practical articles are 34% more likely khổng lồ go viral.

When done well, practical content has a decent chance of going viral too.
For example, we recently published a guide lớn writing a blog post.

And all of the actionable tips in our guide helped it rack up 5269 shares.

Yes.
List posts and why posts get more shares than videos, infographics và how-to lớn posts.

Learn More
The Definitive sầu Guide to Viral Marketing: Learn how khổng lồ create products, videos and content that goes viral.
We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing: A study that attempts lớn answer the question “how vì chưng I create viral content?”.
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My Video Went Viral. Here’s Why: A super in-depth case study of how a YouTuber created a Clip that went viral & racked up 37 million views.