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What Is Viral Content?

Viral nội dung is online nội dung that achieves a high màn chơi of awareness due lớn shares and exposure on social media networks, news websites, aggregators, tin nhắn newsletters và search engines.

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Why Is Viral Content Important?

A single piece of viral content can generate significant amounts of brand awareness và traffic to your website.

And because most of the traffic that you get comes from social shares, viral content is relatively cheap compared to lớn paid ads.

But there’s a catch:

Viral nội dung is tough lớn pull off.

In fact, a nội dung kinh doanh study that we recently ran discovered that a small percentage of content (called “Power Posts”) drive sầu most social sharing.

In other words: most nội dung gets virtually zero shares. But a few top performers tkết thúc khổng lồ dominate.

So how bởi vì you get your nội dung to lớn go viral? Cheông chồng out these best practices.

Best Practices

Focus On Trending Topics

When it comes to lớn viral content, your topic is KEY.

Specifically, you want to lớn create your nội dung around a topic that’s blowing up. That way, you can ride the wave.

And the best way to find growing topics? Google Trends.

All you need to lớn vị is type in the topic you want to write about.

If interest in that topic is growing, that’s a good sign.

If not, you probably want to lớn go with a different topic.

Write Viral Headlines

When someone sees your nội dung getting shared on Twitter, Facebook and other social sites, your title is what ultimately pushes them to click.

So while your nội dung itself is super important, your title can make or break how your post does.

According lớn retìm kiếm by Conductor, headlines with numbers are 36% more likely khổng lồ generate clicks.

So whenever it makes sense, use a specific number in your title.

HubSpot reports that adding brackets to your headlines can also lead to lớn more clicks và shares.

Brackets give sầu people a “sneak preview” inlớn your post.

Is your post an infographic? A case study? A video?

Brackets let people know… before they clichồng.

For example, here’s the headline from one of my recent posts.

The text in the brackets let readers know that my post is up-to-date.

Create Captivating Introductions

If you want to lớn create a viral post, it’s easy lớn overlook your introduction.

That said: people only read about 28% of a blog post. So if you want your post khổng lồ go viral, you need lớn hook readers fast.

Which means your intro should be compelling & interesting.

Besides that, you might also want khổng lồ try using short sentences.

Dr. John Morkes found that short sentences boosted nội dung readability by 58%.

Here’s an example of an intro that uses short sentences.

Use Colorful VisualsImages makes your content much more compelling.

(Especially compared khổng lồ a blog post that’s 100% text)

Plus, cool-looking visuals will kết thúc up in Tweets & Facebook posts… which can help your content go viral.

There’s evidence khổng lồ back this up.

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Xerox found that colorful visuals made people 80% more likely lớn read a document.

What if colorful images don’t make sense for your post?

No worries. Just make sure lớn include something visual.

Skyword research found that text content with at least one image generated 94% more views on social truyền thông.

Experiment With Long-Form ContentIn a study of virality, Professor Dr. Jonah Berger found that longer nội dung was 76.8% more likely khổng lồ go viral compared to lớn short content.

There’s no magical length that will make your nội dung go viral. But at least according khổng lồ this research, longer content can increase your odds.

Set a Featured Image

Social shares with images get 11/2 more retweets on Twitter và 53% more Likes on Facebook.

Which is why a “Featured Image” can help you create viral content.

A Featured Image is an image that automatically appears when people giới thiệu your content on Facebook, LinkedIn & other social truyền thông websites.

For example, we set this as the Featured Image for this piece of content.

And whenever someone shares it, that image shows up underneath the post.

Place Share Buttons Above sầu The FoldA Google study found that elements above the fold are seen by 58% more people than elements that are further down the page.

Which is why you want lớn place your social sharing buttons high up on your page.

Here’s an example:

Publish Emotionally-Charged ContentA study published in the Journal of Marketing Research found content that elicits the emotions “awe”, “surprise” or “anger” was 28% more likely khổng lồ go viral. This applies khổng lồ text nội dung (like a blog post). But also works if your goal is to create a viral đoạn phim.

The format isn’t super important.

The important thing is that your content elicits an emotional response. That’s one of the keys to lớn creating shareable content.

Promote To Influencers

Sure, you should write nội dung for your target audience.

That’s content marketing 101.

But don’t forget lớn mention khổng lồ influential bloggers in your post (& let them know about it).

A Columbia University study found that for your content lớn go viral, influencer shares were”critical”. That’s because these folks will mô tả your nội dung on social networks lượt thích Facebook, Twitter and YouTube… increasing the odds that you go viral.

Publish Practical Content

Dr. Jonah Berger found that highly-practical articles are 34% more likely khổng lồ go viral.

So if you don’t want lớn create controversial or emotionally-charged content, consider practical content, like recipes & how-to lớn guides.

When done well, practical content has a decent chance of going viral too.

For example, we recently published a guide lớn writing a blog post.

There wasn’t anything super controversial or emotional in the guide. But it was super practical.

And all of the actionable tips in our guide helped it rack up 5269 shares.

Focus On List Posts và Why PostsAre there types of content that get shared more often?

Yes.

List posts and why posts get more shares than videos, infographics và how-to lớn posts.

The downside is that these nội dung formats don’t get as many backlink. So they’re great for viral nội dung campaigns… but not for SEO.

Learn More

The Definitive sầu Guide to Viral Marketing: Learn how khổng lồ create products, videos and content that goes viral.

We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing: A study that attempts lớn answer the question “how vì chưng I create viral content?”.

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My Video Went Viral. Here’s Why: A super in-depth case study of how a YouTuber created a Clip that went viral & racked up 37 million views.

Chuyên mục: Marketing online