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Facebook Messenger is one of the most important messaging apps brands use khổng lồ connect with customers worldwide. Make sure you"re using it correctly.

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Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger.

Messaging is now a preferred way lớn talk lớn a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than điện thoại tư vấn or tin nhắn.

But messaging apps aren’t just tư vấn tools. Many businesses have used Facebook Messenger kinh doanh khổng lồ drive sầu results across the customer journey—from building awareness to securing sales.

In this guide we cover how lớn use Facebook Messenger for all your business needs. Plus, we include tips & best practices for your next Facebook Messenger sale chiến dịch.
Bonus: Download a miễn phí guide that teaches you how to turn Facebook traffic into sales in four simple steps using web5s.com.vn.


Benefits of using Facebook Messenger for business

Thinking about using Facebook Messenger for business? Here are some of the top benefits.

1. Provide unique customer service

Digital natives expect your business to be online and available. In a global survey run by Facebook, more than 70% of people said they expect to lớn be able khổng lồ message businesses for customer service. Additionally, more than 59% expect lớn message businesses lớn make purchases.

Here’s how people use Facebook Messenger, according to a Facebook research poll:

More than 81% of respondents message businesses to lớn ask about products or servicesSome 75% of respondents message businesses for supportMore than 74% of respondents message business khổng lồ make a purchase

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3. Proofread, proofread, proofread

Typos happen. Especially when it comes to lớn messaging. But they’re a bad look for a business, no matter the channel. Before saving auto-messages or hitting sover, kiểm tra your spelling và grammar.

Good news: If you use web5s.com.vn Inbox, it will automatically spell-kiểm tra as you type.

4. Personalize as much as possible

A little personalization can go a long way in showing customers you value them. Little things, lượt thích using someone’s name, can make a big difference.

In a Facebook survey conducted across eight global markets, 91% of consumers say they’re more likely to lớn shop with brands who recognize, rethành viên them, và giới thiệu relevant info and offers.

The first time someone reaches out on Facebook Messenger, take a look at their Context Card. It includes basic information like their location & their local time. This can come in handy when someone is asking about opening hours or location information. Use the details you have sầu on hvà to provide the best answers possible.

Following a conversation, save relevant notes. This can include apparel sizes, order preferences, or other details that may be useful khổng lồ have sầu on h& for future chats. The next time someone reaches out, reviews the Context Card, notes, and previous conversation. This may take extra time, but if you have it, it can make all the difference.

If you’re taking the automatic response approach, make sure to add personalization where available.

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5. Earn a Very Responsive sầu badge

Business that reply lớn messages in a timely manner are awarded with a Very Responsive badge for their page. To earn a badge, businesses must have a response time of less than 15 minutes, & a 90% response rate.

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6. Be strategic with the 24-hour messaging window

Facebook limits how often a business can reach out to lớn Facebook Messenger users. Businesses can only liên hệ someone after receiving a message from them first.

Once you’ve received a message, you have 24 hours khổng lồ reply. After that, Facebook used lớn let businesses send one message. But as of March 4th, 20trăng tròn, that option will be gone. Beyond that, the only remaining option is to lớn sover a Sponsored Message. These ads can only be sent khổng lồ existing conversations.

Within the first 24-hour window, businesses can sover unlimited messages, including promotional nội dung. That does not mean you should spam someone. In fact, in Facebook & Debrett’s survey 37% say it’s bad etiquette to over-reply to lớn a message.

Make sure lớn cthua kém the conversation—or the deal—before the 24 hour time limit elapses. For example, if someone seems uncertain about a purchase, a last-minute promo code might be enough to sway them.

7. Use the Sover Message button

Businesses can’t start new conversations with customers on Facebook Messenger, but they can encourage them.

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One way to vì this is khổng lồ add a Send Message call-to-action button khổng lồ your Facebook posts. The process is a little more complicated, but ultimately worthwhile.

How khổng lồ add a Send Message button to lớn Facebook posts:

From your business page, select Create Post.Cliông xã Get Messages.Add copy and upload a relevant image. You need an image for these posts.Cliông xã Publish.

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Need some help coming up with an image? Here are 25 resources for không lấy phí stoông xã photos.

8. Try Facebook Messenger Ads

Another way to lớn prompt Facebook Messenger conversations is with ads. Here are some of the different placements & formats available:

Click-lớn Messenger Ads

These ads are essentially sponsored posts with call-to-action buttons. They can appear across Facebook’s family of apps. When someone clicks, it opens a chat with your tài khoản.

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Messenger Ad Placement

These ads are placed in the Messenger inbox between conversations. When clicked, they see a full ad with a customizable call-to-action button like Shop Now.

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Messenger Stories Ads

These ads appear in the Messenger inbox between Stories and cliông xã to lớn full-screen story experiences on Mobile. They are currently only available to buy with Instagram stories ads.

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Sponsored Messages

Sponsored Messages l& in the inboxes of people you’ve chatted with before. These are a good way to re-engage with customers after the 24-hour window has elapsed with special offers or promotions.

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Here’s how to lớn create successful Facebook Messenger ads.

9. Use the Facebook Messenger Code

Just lượt thích other social truyền thông codes, the Facebook Messenger code is a quality graphic that opens a message chat when scanned. Add these codes to lớn print materials, your trang web, emails, posters, etc. so that people can easily get in touch.

Connect with Us Now by scanning our A.N.T. Facebook Messenger Code and chat with us how to Book Sessions, Training Tips, What’s On etc …. We currently receive sầu over 50 messages a Day, so join in & chat to lớn an A.N.T. Coach for further advice and guidance. pic.twitter.com/Dr64aQwIpX

— A.N.T. Swimming (
n_swimming) December 27, 2019

Open the Messenger Chats
tab.Click on your profile picture in the upper left corner.Click on your code.Select the skết thúc icon in the upper right corner to download or mô tả.

Messenger codes can also be used lớn create multitruyền thông media experiences. For its Takashi Murakangươi exhibit, the Vancouver Art Gallery placed Messenger codes throughout the exhibition that guests could scan to lớn receive an informative sầu message.

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10. Create a Facebook Messenger Bot

There are a few reasons why it may make sense for you to create a Facebook Messenger Bot. If you’re low on time, a bot can field customer inquiries for you.

Some brands have sầu given their bot a persomãng cầu. WestJet created an automated assistant named Juliet to lớn handle messages. By adding a “name và face” lớn the bot, they earned a 24% lift in positive sentiment.

Bots can also be used for Facebook Messenger sale experiences. For the holidays, Lego created Ralph the Gift Bot to lớn help customers make shopping decisions. Click-khổng lồ Messenger ads were used lớn promote Ralph in targeted regions. When clicked on, Ralph asked questions about who you were buying for and made suggestions.

Lego products could be purchased directly from the thread, and if people liked the experience, they could share the bot with friends. Ralph earned a 3.4 times higher return ad spkết thúc compared with ads that linked lớn the Lego website.

Read our complete guide for using Facebook Messenger bots for business.

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Now that you’re familiar with Facebook Messenger sale best practices, check out 8 ways brands are using Messenger Apps khổng lồ reach their audience.

Use web5s.com.vn Inbox khổng lồ engage with your customers and respond khổng lồ messages from all your social channels in one place. You’ll get full context around each message, so you can respond efficiently and focus on strengthening your relationships with customers. 


Chuyên mục: Marketing online

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