Did you know that 1 billion hours of YouTube are watched by users per day? That’s equivalent khổng lồ 8.4 minutes per day per human!

With its widespread popularity, it’s hard for marketers to ignore the video clip kinh doanh channel. But with such high popularity comes high competition. The channel is crowded with an endless library of video clip content, so how can you stvà out?



We’ve sầu all caught ourselves binge watching hours upon hours of mèo videos. There is nothing to lớn be ashamed of! The question is, how can marketers steal attention away from these famous cats khổng lồ get more eyes on their own YouTube channels? This is just what this article aims khổng lồ provide for you – because if you’ve spent the time to lớn invest in đoạn phim then not only vị you want a return, you need a return!

It’s time lớn grow your channel’s subscribers through some strategic work. Here are 12 tips to lớn grow your YouTube subscribers, fast!

#1: Clean Up Your YouTube Channel

Before we get inlớn the good stuff, it is important to lớn bởi vì some housekeeping. While you may think everything your business does is flawless, you are not Beyoncé, so your audience might not think so... I know, I know, it’s hard to swallow, but it’s important to step away from your self và into the shoes of an outsider from time khổng lồ time.

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Taking a hard look at your YouTube channel & re-evaluating what is on there will likely lead to the realization that a chunk of old content should be deleted—whether it is outdated, poorly produced, or just a flop of a Clip that should have never made it up there in the first place. If you have something of this nature tied lớn your brand, it’s going to lớn immediately turn that lead off, and cause them to lớn thua thảm trust in your brand. Delete it and never look back!

This brings me lớn my next tip…

#2: Only Create và Post Highly Watchable Content

Yes, I know this tip might seem obvious, but YouTube is full of clutter, so it’s easy lớn feel like you can get away with posting sub-par nội dung. Well, you can’t! The only way to lớn really stvà out from the pack & grow your subscriber base it to create the best of the best content in your space.

The key to lớn accomplishing this is planning during pre-production. Here are a few ways you can vì chưng this better then your competition:

Do Your Research

Watch your competitors’ videos, as well as videos in industries outside of yours, & jot down notes of the most intriguing parts. Rather then copying what your competition is doing, find a more creative sầu way to bởi vì it better. For example, if I was in the gum business (or any other business for that matter) I’d probably take a tip or two from my all time favorite YouTube commercial, The Story of Sarah và Juan. Check it out, and just try và tell me this didn’t make you cry.


It is pretty obvious what is so wonderful about this commercial: the ability it has khổng lồ elicit powerful emotions. How could your company bởi vì this?

Script ahead

You might think you can wing it on screen. Well, you can—but you shouldn’t. You need khổng lồ plan out your script, vị a table read, re-write it, table read, và re-write it again. This process improves your script lớn make it take on the story you’re trying lớn convey in the most powerful way. Businesses often underutilize the power of scripting, but mastering this art can take your videos to lớn an entirely new level.

If you’re new lớn Clip scripting, kiểm tra out this guide from Wistia!

Purchase the right equipment for an in-house studio

What is the “right” equipment? And can you afford it? This answer to lớn the latter question is yes! Shockingly enough, the camera isn’t your most important piece of equipment. Why? Well, nowadays the camera on your iPhone is cchiến bại in quality to lớn a much more expensive alternative.

If you are shooting in-house, the most important equipment to have sầu is a simple background, studio lights, and a tripod. Yes, there are a few other things you might need depending on the đoạn Clip, like props and audio equipment, but nailing down some of the basics & creating a solid in-office studio will lead khổng lồ better đoạn phim creation.


Wistia comes lớn our aid again with this awesome DIY Studio Set-up Guide. Also check out our own guide lớn creating a Clip culture at your company.

Make the first 10 seconds of your video the most memorable

Did you know that a whopping 20 percent of viewers drop off within the first 10 seconds of your video? This is why you need to make the most of the most first few seconds. (PS: If you"re looking for more YouTube stats, we"ve got you covered.)

To make an awesome first impression, don’t start your đoạn phim with a bland introduction, but rather with the most climactic part of your đoạn phim. If you start with a bang viewers aren’t going to want khổng lồ leave.

#3: Exedễ thương Top-Notch Channel Trailers

YouTube has this beautiful feature for marketers looking lớn grow their subscription base, called channel trailers. These are just as they sound, short trailers that automatically play when a visitor arrives on your YouTube channel page.

This is the perfect opportunity khổng lồ build your subscription base, if, & only if, you create insanely compelling nội dung.

These trailers need to lớn be short (30-60 seconds), compelling, & most importantly they need khổng lồ give your visitors a reason to stay. Do they need khổng lồ be hilarious, beautiful, and emotionally charged? It will definitely help! What I really can’t găng tay enough is the need for an impactful call-to-action that gives the viewer a reason to lớn subscribe.

Chechồng out this awesome example from SoulPancake. Not only is the trailer the perfect length, it provokes motivational emotions, comedy, & ends with a very creative sầu call-to-action.



#4: Make Sure Your Videos Are Under 5 Minutes

So, your videos are all 30-60 minutes because your digital engineering software is complicated khổng lồ explain? Or perhaps you’re in the law industry và believe the only way to lớn instill trust is khổng lồ include long đoạn Clip testimonials on your channel?

While testimonials are great, long videos & YouTube bởi not go well together! Regardless of how complicated the hàng hóa you’re sale is, your videos should never exceed 5 minutes.

Why? Well, science. Study after study proves that online đoạn phim viewers have a short attention span. I mean, did you forget earlier when I told you how 20 percent of viewers drop off within the first 10 seconds? In fact, HubSpot has found that the ideal length for videos on YouTube is a nice và concise 2 minutes. So re-edit those long webinars, và turn them into lớn short, snappy clips.



If you feel like you can’t cut down your nội dung, the tip below will definitely come in handy!

#5: Turn a Set of Videos inlớn a Binge-Worthy Playlist

Do you have a phối of videos that go together? Perhaps you vì chưng a recurring weekly educational series, or you have sầu a phối of webinars around the same theme?

Whatever it is, you should make that grouping inkhổng lồ a YouTube playlist. This will allow your viewers to lớn continue watching without having khổng lồ manually tìm kiếm for và click inlớn the next video.

Why is this good for subscription growth? Well, it will keep people on your channel longer, and show them that you have a plethora of quality content. This will also keep your video clip nội dung highly organized so your channel doesn’t become a cluttered mess that turns users away.

BuzzFeed Tasty does an awesome job at this. Check out their YouTube playdanh sách page, which is grouped by different categories lượt thích, “Dinner,” “Vegetarian,” & my personal favorite because I despise dishes, “One-Pot Recipes.”


#6: Add Powerful CTA’s Inlớn Your Videos

All good marketers know how lớn create powerful calls-to-action, or CTA’s. So why not use these skills of yours lớn give users a reason lớn return khổng lồ your channel through a subscribe-able call-to-action?

How does this work exactly? If the idea of inserting a CTA into a Clip sounds complicated, và possibly above your technical capabilities, I’ve sầu got good news: It’s not! YouTube has made this easy by allowing marketers khổng lồ add kết thúc screens và cards inlớn their videos. Let me break down these two options a bit further:

End Screens: An kết thúc screen is just what it sounds lượt thích, a screen where a call-to-action will appear are the kết thúc of your video. Whether you want khổng lồ encourage viewers to lớn subscribe, point them to the next Clip, or even promote your website or crowdfunding campaign, you can vì chưng all of these things with kết thúc cards. End screens allow you khổng lồ chose from four different elements depending on your goal.


The only thing to lớn keep in mind with cards is that users do need khổng lồ press the little “I” inhỏ at the right corner of the đoạn phim lớn make the card appear. Check out this liên kết to lớn learn more about YouTube cards.

#7: Create Custom Human Thumbnails

Let’s face it, the reason we’re warned not to lớn judge a book by its cover is because we bởi it all the time. Your Clip thumbnail is essentially the cover of your đoạn phim, so you need it to be absolutely beyond engaging. In fact, I’d argue that the đoạn phim thumbnail is the most critical thành tích determining whether or not a visitor is going lớn play or not play your đoạn phim.

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The greachạy thử way to ensure people play your video is by using an image of a smiling human making direct eye-tương tác as the thumbnail for your đoạn phim. Why? People relate lớn other people. Another hot tip to lớn take your thumbnail lớn the next cấp độ – throw a smile on it!


"Smiling is the outward manifestation of happiness and serves to begin to connect us khổng lồ others," says Dr. Adrian Furnđam mê, an organizational và applied psychologist.

#8: Post Often và Consistently

Yes, I underst& this might be hard to fathom at first. Not every kinh doanh team has a full-time videographer khổng lồ be grinding out nội dung after all.

Luckily, if you followed my advice in Tip #2 about building an in-house studio, scripting & creating well-done videos can easily become part of your weekly workflow. Consistency is key, because subscribers are not going khổng lồ stay subscribed if you never update your channel or if you update 4 times in one week & then take a month-long hiatus.

If you’re at all inlớn SEO, you have sầu likely heard of Moz. Moz does a great series called Whiteboard Fridays, with a weekly đoạn Clip that breaks down some SEO concept on a crisp whiteboard.


Not only are these videos super-engaging & well produced, but they’re CONSISTENT. They are called Whiteboard Fridaysfor a reason. If you can nail down a re-occurring series lượt thích this, you’ll be golden for providing your subscribers consistent đoạn Clip nội dung, leading you not only to lớn keep current subscribers, but also attract new subscribers & increase video engagement.

#9: Invest in YouTube Advertising

The time has come lớn take your wallet out. You didn’t think all of these tips would be miễn phí of charge, did you?

Take a deep breath, I’m not asking you to shell out too much cash, but putting some budget behind promoting your YouTube channel is a pretty full-proof way of increasing your subscription base. The internet is a crowded space, và money talks, so it’s important to invest some of your sale budget behind your channel.

YouTube makes advertising your channel very customizable with a variety of ad formats, including:

Display adsOverlay adsSkippable và non-skippable video adsBumper adsSponsored cards

Similar to lớn platforms lượt thích Facebook & Twitter, YouTube also allows for video clip targeting based on interest, demographics, and/or in-market audiences.


If you’re new khổng lồ the YouTube advertising world, check out this post for some additional tips.

#10: Promote your Channel to lớn Relevant Online Communities

Whether it be a Twitter chat, LinkedIn group, Reddit, or another popular online community in your industry, you should be actively engaging in these worlds & spreading your Clip nội dung when relevant.

Let’s say you work for an accounting firm & are participating in a conversation where people seem khổng lồ be struggling with their taxes. This is the perfect time khổng lồ nội dung your helpful đoạn phim to introduce your services that some of these tax payers may even take you up on.

#11: Incentivize People lớn Subscribe to Your Channel

All the parents out there underst& the power of bribery. “If you eat your vegetables, I’ll let you watch the máy tính bảng ipad for 10 minutes before bed.” These are words that I’ve sầu heard my sister say khổng lồ her boys time và time again.

The funny this is, bribery is not something that we grow out of. In fact, it works exceedingly well on adults because it’s human nature lớn love sầu không tính phí things. So, yes, you should bribe people to lớn subscribe to your YouTube channel. I know it might sound ridiculous, but it actually works!


Here are two ways to incentivize people to lớn subscribe:

Run a cross-channel contest: This is one of the oldest kinh doanh bribery tricks in the book, but it works wonders if done well. For instance, let’s say you run a bowling alley in town. Create a condemo where you promote your business on Facebook & Instagram, where the guidelines of winning a không lấy phí night of food and bowling include liking your Instagram post, commenting, and subscribing lớn your YouTube channel. Inkhung contestants that the YouTube channel’s links is in your Instagram bio (#linkinbio) so they can easily navigate there and subscribe khổng lồ your videos. And voila! Your YouTube subscription base has grown overnight.Encourage viewers to subscribe for additional benefits in your videos: Another easy way lớn grow subscribers is by working the viewers that have already landed on one of your YouTube videos. Clearly they are already interested in your br& on some màn chơi, so why not use this opportunity khổng lồ get them to subscribe? Do a subscriber-only giveaway: Announce in the đoạn phim that if they subscribe they’ll be sent a free e-book or be given a không tính phí month-long trial of your software. Of course you’ll need lớn deliver on those promises, but this is a great way khổng lồ get more subscribers in the door.

#12: Optimize Your YouTube Channel for Search

Last, but definitely not least, make sure your YouTube videos are optimized khổng lồ rank in search engine results và in the results that show up when people tìm kiếm within YouTube itself.


SEO for YouTube videos can get a bit technically involved, but there are some very easy wins you can vị lớn get your videos in good SEO shape. A few of these best practices include:

Add a Transcript lớn Every Video: Video transcripts are a great way to lớn make your videos more accessible lớn a larger audience, & they also help with SEO! Transcripts essentially act as page copy, giving your Clip more indexable text so you can rank for more queries.Optimize Your Video Descriptions: Don’t just jam-pack this field with keyword, rather make it an engaging & well-written description of what the video clip is about, and vày use your most critical keyword.Don’t Forget About Meta Tags: Meta tags are another way khổng lồ get your từ khóa into lớn your video clip, & make it more searchable. I’d recommover searching for popular videos in your space và seeing what meta tags they use. Again, make sure to lớn not overvày it with the từ khóa here; just focus on the words that are most critical.

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Ready for a lot more YouTube subscribers? Then get khổng lồ work và make it happen!

To sum up...

Here are the best ways lớn get subscribers on YouTube:

Delete any old, low-chất lượng videos from your channelWrite a great script, use the right equipment, and keep your videos short for maximum engagementCreate a super-engaging channel trailerEdit videos to 5 minutes or under, with an attention-grabbing first 10 secondsString shorter videos together into a binge-able playlistAdd CTA"s like kết thúc screens and cards into your YouTube videosCreate a custom thumbnail, preferably featuring a smiling facePost new videos on a consistent schedulePromote your videos with YouTube advertisingPromote your videos on other social channels & communitiesIncentivize people lớn subscribe with contests and giveawaysUse SEO techniques to optimize your video clip for search