Online Marketing Made Simple: A Step

     
3 1. Social Media Marketing 4 2. Search Engine Optimization (SEO) 9 7. Paid Advertising
The mạng internet has taken over.

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Chechồng this out: People under the age of 34 spend about four hours online each day – on Smartphone devices alone.

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Today, the mạng internet is used for pretty much everything – communication, learning, entertainment, shopping…

Plus, more & more people come online every day.

In fact, there are currently 4.33 billion Internet users worldwide – & this number is increasing every second.

This presents an unbelievable opportunity.

Marketers have always gone wherever they can connect with people in order to promote their products and services – và the internet is one hell of a place lớn bởi vì just that.

Never before could a single person reach so many people, in so many ways, instantaneously, with such ease.

Excited?

In this article, you’ll learn all about the seven types of mạng internet sale so you can start using them to lớn achieve sầu business success.

Fasten your seatbelt.


Post Contents

1. Social Media Marketing2. Search Engine Optimization (SEO)7. Paid Advertising
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What Is Internet Marketing?

Internet kinh doanh (also known as online kinh doanh, digital sale, esale, or web kinh doanh,) is an all-inclusive sầu term used lớn describe sale activities conducted online. For this reason, internet marketing encompasses a wide range of strategies & tactics, such as social media marketing, content marketing, pay-per-cliông xã, and tìm kiếm engine optimization.

The 7 Types of Internet Marketing

There are seven main types of internet marketing:

Social truyền thông media marketingInfluencer marketingtiếp thị liên kết marketingThư điện tử marketingContent marketingSearch engine optimization (SEO)Paid advertising

Each of these seven types of mạng internet kinh doanh encompasses many different strategies and tactics. Plus, these types of mạng internet marketing complement each other và are often used together.

Let’s explore the different types of mạng internet sale to understvà how they work individually and together.

1. Social Media Marketing

Social truyền thông kinh doanh is the process of acquiring attention and sales through the use of social truyền thông platforms such as Facebook, Instagram, or Twitter.

Now, social truyền thông marketing can be split into lớn two camps: organic (free) or paid.

Organic Social Media Marketing

Organic social truyền thông media sale focuses on building a community và deepening relationships with consumers in an effort to induce interest & customer loyalty.

There are countless ways to bởi vì this – let’s take a look at a few.

First, you can position your brvà as an authority in your nibít. An easy way lớn vì this is khổng lồ engage other people and contribute valuable insights khổng lồ conversations.

Here’s an example from web5s.com.vn’s Twitter account:

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Another way lớn foster loyalty is khổng lồ consistently prove sầu how much you value your customers & community.

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Another key aspect of social media kinh doanh is harnessing the power of customer relations.

Immediately replying to lớn customer queries on social truyền thông showcases your brand’s authentithành phố, and will inspire other people to lớn trust your products or services.

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What’s more, social truyền thông media marketing is closely linked to nội dung marketing (which we’ll cover next).

This is because social truyền thông platforms are the perfect place to promote valuable nội dung to lớn your community và nibít – lượt thích this post we shared on web5s.com.vn’s Facebook page:

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Okay but what about ads on social media?

Paid Social Media Marketing

There are tons of ways to use paid social media marketing lớn promote your business, and each platform has its own suite of paid promotional options.

Take Facebook.

You can pay lớn promote your existing organic posts or create a dedicated Facebook ad tailored to lớn your marketing objectives.

Most paid social truyền thông media kinh doanh is also referred to lớn as “pay-per-click” (which we’ll cover in more detail below).

To learn more, kiểm tra out, How to lớn Create a Killer Social Media Marketing Plan.

2. Search Engine Optimization (SEO)

Search engine optimization – also known as SEO – is the process of optimizing websites & digital nội dung khổng lồ improve tìm kiếm engine rankings, which in turn, maximizes the number of visitors lớn a particular webpage.

In other words, say you wanted your office furniture website to lớn appear at the top of Google’s search results whenever someone searches for “office furniture in London.” Well, the process you would use to lớn make that happen is SEO.

It’s worth noting that today when we talk about SEO we’re almost exclusively referring lớn Google (unless you live sầu in China và use the search engine Baidu).

Why?

Because Google is undoubtedly the most popular search engine in the world – eating up a huge 79.77% of market cốt truyện.

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So how does SEO work?

Search engines use something called “crawler bots” to lớn crawl the internet & build an index of the nội dung available online.

Then, whenever someone searches a keywords, the search engine will try to provide the most useful & relevant results.

Now there are two sides to lớn SEO: On-page và off-page.

What Is On-Page SEO?

On-page SEO is when you optimize your trang web or content to lớn rank higher in search engines for targeted keyword or phrases.

Examples of on-page SEO include:

Increasing your website speedIncluding your targeted keywordsStructuring nội dung with title tagsUsing structured data markupIncluding internal link lớn other pages on your websiteAdding outbound liên kết khổng lồ other relevant websites

For this reason, SEO is closely related to content kinh doanh – we’ll explore this more below.

What Is Off-Page SEO?

Off-page SEO is when you optimize your website or content to appear higher in the tìm kiếm results through methods outside of your trang web or nội dung.

These include external signals lượt thích your social truyền thông media presence & brand mentions.

However, the largest and most influential part of off-page SEO is the generation of backliên kết. This is when other websites link khổng lồ your trang web or content.

The reasoning behind backliên kết is simple.

If lots of websites link to lớn your trang web, then Google will assume you have sầu valuable & relevant nội dung.

Search engines also take into lớn account the authority of the website that link to lớn you. For example, one link from an authoritative sầu trang web like the Thành Phố New York Times will be more effective than 100 link from unknown websites.

A great way lớn generate backlinks from authoritative websites is to lớn produce high-chất lượng content that other people will want to lớn cốt truyện.

Alternatively, you can create dedicated content for another website – this is called “guest posting.”

3. Content Marketing

Content marketing is the process of consistently creating, distributing, và promoting relevant online materials in a way that’s strategically designed lớn attract, engage, và convert your target market into customers.

There are countless forms of nội dung that businesses use lớn do this, such as:

Blog postsIndustry reports and studiesCase studiesEmailsWebinars

This article that you’re reading is content marketing!

Content marketing works closely with many other types of internet marketing – especially social media kinh doanh và SEO.

As we saw above, social truyền thông media is one of the main channels used to lớn distribute & promote content.

Now, let’s take a closer look at how content kinh doanh relates khổng lồ SEO.

Search engine optimized content is one of the best ways lớn get your brvà higher in the search engine results pages (SERPs).

For example, I recently wrote a blog post titled, Instagram Story Dimensions & Killer Ideas lớn Up Your trò chơi, & I used SEO best practices lớn optimize it for the từ khóa, “Instagram story dimensions.”

And currently, whenever someone searches that từ khóa on Google, my article is the top result:

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Here’s the alặng of the game:

Ideally, most people who tìm kiếm “Instagram story dimensions” will clichồng on my article and derive plenty of value from it. Then, they may explore some of the other great content that web5s.com.vn has to lớn offer.

Hopefully, a large proportion of those visitors will sign up to lớn our gmail các mục khổng lồ hear about great new nội dung.

And all the while, we’re leading them (you!) towards becoming web5s.com.vn users.

It’s win-win.

Our readers get awesome free content lớn help them start and grow a business, and we get khổng lồ be the platform that helps them vì chưng it.

Xem thêm: Sử Dụng Facebook Cần Biết 9 Tính Năng Của Facebook Có Thể Bạn Chưa Biết

The key to content kinh doanh is all about giving before you get.

To learn more, check out, How khổng lồ Use Content Marketing to lớn Attract Customers.

4. Influencer Marketing

First thing’s first: What exactly is an influencer?

An influencer is someone with a relatively large online following, including:

Okay, so what’s influencer marketing?

Influencer sale is the process of working with influencers to lớn promote a product or service khổng lồ their online following.

Let’s look at an example from Vital Proteins.

This food supplement br& partners with influencers to lớn reach their target audience of young, fashionable, health-conscious women.

Here, influencer Meredith Foster promotes Vital Proteins on her Instagram account:

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Before internet sale, influencer kinh doanh was only available to large brands who could afford to lớn work with big-name celebrities.

But now, everyone can engage in influencer marketing.

In fact, Influence.co found that on average, micro-influencers with 2,000 lớn 100,000 followers charge between $137 & $258 per Instagram post.

Rethành viên, that’s on average – meaning some might charge just $50, & plenty of others will happily promote your product in exchange for a không tính tiền sample.

Alternatively, many businesses will opt to lớn pay the influencer a cut of the sales they produce – this is called affiliate marketing (which we’ll cover in the next section).

Want to lớn know the best part?

Micro-influencers actually persize better than big-name celebrities.

A survey conducted by Collective sầu Bias found that just three percent of consumers are influenced by celebrity endorsements in their purchase decisions, while 30 percent of consumers are likely to buy a hàng hóa recommended by a non-celebrity blogger.

To learn more, check out, How to Do Influencer Marketing.

5. tiếp thị liên kết Marketing

Affiliate sale is essentially just online referral sale.

A business will mix up a program that pays commissions to external websites or individuals for the traffic or sales they generate.

This allows mạng internet marketers & influencers khổng lồ earn money promoting another business’s products or services.

Let’s look at an example.

Website host và tên miền registrar Bluehost have sầu a popular affiliate marketing program that allows influencers and internet marketers khổng lồ make money by promoting their services.

The popular blog, The Minimalists, promote their Bluehost affiliate liên kết in their articles.

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Each time one of their readers clicks the liên kết & signs up, Bluehost give The Minimalists a cut of the action.

Cool, right?

Understandably, affiliate sale is deeply intertwined with social truyền thông media kinh doanh, content kinh doanh, & influencer marketing. This is because most affiliate link are promoted in content or on social truyền thông by influencers.

To learn more, kiểm tra out, How lớn Start Affiliate Marketing with the Best Affiliate Programs.

6. E-Mail Marketing

Thư điện tử marketing is the process of using email lớn sover direct marketing messages to people in an effort to lớn gain new customers & retain existing ones.

Although gmail marketing might not seem lượt thích the most glamorous size of mạng internet sale, don’t underestimate its raw power.

Why?

E-Mail marketing has a median return on investment of 122 percent – over four times higher than other types of mạng internet kinh doanh lượt thích social truyền thông và paid tìm kiếm.

Okay, so how does tin nhắn sale work?

Well, before you can begin tin nhắn kinh doanh, you’ve sầu got to get your hands on some gmail addresses!

For this reason, gmail marketing nearly always works in partnership with other types of internet marketing lượt thích social media marketing and content sale. In fact, just look khổng lồ the right-h& side of this page, you’ll see a box inviting you to lớn subscribe khổng lồ our newsletter.

E-Mail kinh doanh campaigns will often start with something called a “lead magnet” – which is just a fancy way of saying “bait.”

The bait is usually a discount coupon or a particularly desirable piece of content, such as an ebook.

Shwood offers visitors a 10% discount off their first purchase if they sign up:

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Now, this is when the fun starts.

After capturing tin nhắn addresses, you can begin to lớn nurture your tin nhắn subscribers with useful nội dung, giveaways, discounts, early access to new products, & more.

You can also boost sales using gmail segmentation.

This is when you create separate groups of subscribers (called “segments”) based on their personal preferences and what stage each subscriber is at in the buyer’s journey.

Then, you can create automated gmail campaigns for each segment, that:

Welcome new subscribersFollow up abandoned cartsFollow up with new customers lớn lvà repeat salesAsk happy customers for a reviewRe-engage inactive sầu subscriberweb5s.com.vnather valuable feedbachồng from existing customersAnd more!

To learn more, check out, 6 Vital Thư điện tử Templates Every Online Business Should Steal.

7. Paid Advertising

Paid advertising is a size of mạng internet marketing where advertisers pay khổng lồ show their adverts on search engines & other online platforms, such as Facebook, YouTube, LinkedIn, và Instagram.

Now, paid advertising is often referred to as “pay-per-click” or “PPC” – this means that advertisers will pay a fee each time a user clicks on one of their ads.

But there’s more to lớn paid advertising than PPC.

Many platforms now charge advertisers in different ways depending on their kinh doanh objectives, such as:

Cost-per-thousand-impressions (also known as “cost-per-mille” or “CPM”). This means you’ll be charged each time your ad is viewed 1,000 times.Cost-per-view (CPV). This means you’ll be charged for each view your video receives.Cost-per-action (CPA) (also know as cost-per-acquisition). This means you’ll be charged each time a user takes a specific action or converts inlớn a customer.

The two biggest digital advertising platforms are Google and Facebook. Between them, they receive sầu the majority of U.S. digital ad spend, with 38 percent & 19 percent, respectively.

Let’s take a quichồng look at each of them.

Paid Advertising on Google

To advertise on Google, you must bid on the keywords terms you want khổng lồ display your ads for.

For example, when using Google Adwords, you can bid to have your ad display for the keyword “standing desk.”

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Then, if you win the bid, whenever someone searches “standing desk” on Google they’ll see your advertisement in the search results.

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Paid advertising on search engines like Google is often referred to lớn as “tìm kiếm engine marketing,” or “SEM.”

One of the key benefits khổng lồ SEM is that searchers usually have a high level of buyer intent. Think about it, if someone searches “standing desk,” it’s highly likely their interested in buying one!

Paid Advertising on Facebook

Facebook allows you lớn display your ads khổng lồ a refined target audience.

You can define your target audience by demographics, interests, behaviors, & more. Plus, there are numerous ways to apply different filters.

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You can drill down to lớn define your perfect customers, và then use Facebook ads lớn reach them.

There’s also something called “re-targeting” (also known as remarketing).

Have sầu you ever been followed around the web by adverts? If you’re like most people, you kiểm tra out a new pair of shoes, & then everywhere you go online you see adverts promoting those shoes.

This is stalking retargeting in action:

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Online advertising options also have sầu extremely advanced tracking features. After placing an ad, you can traông chồng every view, lượt thích, bình luận, cliông xã, & conversion it receives.

To learn more, kiểm tra out, The Beginner’s Guide lớn Boosting Sales With Google Shopping Ads.

Summary

More and more people are spending larger chunks of their day online, & all you need to lớn reach them is an internet connection & a điện thoại thông minh or laptop.

Because, unlượt thích most traditional advertising, many forms of mạng internet marketing – such as social media kinh doanh, nội dung sale, or SEO – can be done for không lấy phí.

It doesn’t even need lớn cost anything lớn learn internet kinh doanh, with countless resources available online for miễn phí.

Xem thêm: Bảng Mã Vùng Myanmar, Cách Gọi Điện Thoại Đi Myanmar, Mã Vùng Mobile Phones

Remember there are seven types of mạng internet marketing:

Social media marketingInfluencer marketingAffiliate marketingThư điện tử marketingContent marketingSearch engine optimization (SEO)Paid advertising (PPC, SEM, etc.)

Plus, each type of mạng internet sale usually works best when used alongside others.

Which type of mạng internet kinh doanh vị you want to start using? Why? Let us know in the comments below!