LEAN STARTUP DEFINITION

     

“Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.”- Eric Ries


The Lean Startup provides a scientific approach khổng lồ creating and managing startups & get a desired sản phẩm to customers" hands faster. The Lean Startup method teaches you how khổng lồ drive a startup-how to steer, when lớn turn, & when lớn persevere-and grow a business with maximum acceleration. It is a principled approach to lớn new sản phẩm development.

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Too many startups begin with an idea for a sản phẩm that they think people want. They then spend months, sometimes years, perfecting that sản phẩm without ever showing the product, even in a very rudimentary khung, to lớn the prospective sầu customer. When they fail lớn reach broad uptake from customers, it is often because they never spoke to lớn prospective customers và determined whether or not the hàng hóa was interesting. When customers ultimately communicate, through their indifference, that they don"t care about the idea, the startup fails.


“The Lean Startup method teaches you how to drive a startup-how lớn steer, when lớn turn, và when to persevere-và grow a business with maximum acceleration.”


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+The Lean Startup Process - Diagram

“Using the Lean Startup approach, companies can create order not chaos by providing tools to lớn kiểm tra a vision continuously.”


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+Continuous Innovation

“By the time that hàng hóa is ready khổng lồ be distributed widely, it will already have sầu established customers.”


Eliminate Uncertainty

The lack of a tailored management process has led many a start-up or, as Ries terms them, "a human institution designed to lớn create a new product or service under conditions of extreme uncertainty", to abandon all process. They take a "just vày it" approach that avoids all forms of management. But this is not the only option. Using the Lean Startup approach, companies can create order not chaos by providing tools to thử nghiệm a vision continuously. Lean isn"t simply about spending less money. Lean isn"t just about failing fast, failing cheap. It is about putting a process, a methodology around the development of a product.

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Work Smarter not Harder

The Lean Startup methodology has as a premise that every startup is a grvà experiment that attempts to lớn answer a question. The question is not "Can this hàng hóa be built?" Instead, the questions are "Should this hàng hóa be built?" và "Can we build a sustainable business around this phối of products & services?" This experiment is more than just theoretical inquiry; it is a first product. If it is successful, it allows a manager lớn get started with his or her campaign: enlisting early adopters, adding employees lớn each further experiment or iteration, and eventually starting khổng lồ build a hàng hóa. By the time that hàng hóa is ready to lớn be distributed widely, it will already have established customers. It will have solved real problems and offer detailed specifications for what needs to lớn be built.


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+Learn When It Is Time To Pivot

A core component of Lean Startup methodology is the build-measure-learn feedbaông xã loop. The first step is figuring out the problem that needs khổng lồ be solved & then developing a minimum viable product (MVP) lớn begin the process of learning as quickly as possible. Once the MVP. is established, a startup can work on tuning the engine. This will involve measurement and learning và must include actionable metrics that can demonstrate cause và effect question.

The startup will also utilize an investigative sầu development method called the "Five sầu Whys"-asking simple questions lớn study và solve problems along the way. When this process of measuring và learning is done correctly, it will be clear that a company is either moving the drivers of the business mã sản phẩm or not. If not, it is a sign that it is time khổng lồ pivot or make a structural course correction to lớn demo a new fundamental hypothesis about the sản phẩm, strategy and engine of growth.

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Validated Learning

Progress in manufacturing is measured by the production of high chất lượng goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty. Once entrepreneurs embrace validated learning, the development process can shrink substantially. When you focus on figuring the right thing khổng lồ build-the thing customers want và will pay for-you need not spend months waiting for a hàng hóa beta launch to lớn change the company"s direction. Instead, entrepreneurs can adapt their plans incrementally, inch by inch, minute by minute.


“Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.”