FACEBOOK LIVE

     

I can still rethành viên rushing trang chủ from high school to lớn watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live sầu broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. I was so impressed by the fact that Carson & his guests were able to lớn appear so calm, cool, & collected on LIVE television!


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No, this post is not about my long-time obsession with TRL, but rather a new live đoạn phim trover for marketers: Facebook Live.

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Nowadays live đoạn phim is popular not just for large broadcasting networks, but also for small businesses. With live video becoming a trendy (và effective!) tool for digital marketers, this guide will teach you everything you need to lớn know lớn grow your audience with Facebook Live sầu.

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What is Facebook Live?

Facebook Live sầu is a live video streaming feature on Facebook that allows you to lớn broadcast a live sầu đoạn phim out khổng lồ your audience through your company page or personal profile. Facebook Live sầu was released in April of năm nhâm thìn, and while many marketers are still getting their heads around it, the ones who are using it seem to lớn be reaping the benefits.


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Once a Facebook Live đoạn phim is created it will reside on your page or profile for viewers who missed the live sầu sự kiện lớn view. Videos are eligible khổng lồ show up in an individual"s news feed during the live event, as well as after the sự kiện has ended. Yet, the chances of seeing a video while it’s live sầu are now higher since Facebook has updated their ranking algorithm to show more live sầu videos that are streaming in real-time.

Businesses using Facebook live sầu on their pages have sầu the ability to lớn customize và control their audience once it has ended. Page followers và visitors may get a notification when a page or individual is going live.

Why (và How) You Should Use Facebook Live

By now, you have likely heard how effective sầu đoạn phim marketing is, but did you know Facebook Live videos receive 3X higher engagement than a đoạn phim that is no longer live? Facebook Live videos also receive sầu 5X more than standard photo posts, according to lớn AdWeek.

Whether you’re trying to raise brvà awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live sầu is a tool you should be using. Below are five ways you should be using Facebook Live sầu in your sale campaigns:

#1: To Connect with Your Audience in the Most Genuine, Human Way Possible

Do you ever feel like your audience sees you as a corporate, stuffy robot? Well, there couldn’t be a better way to connect with your followers and potential customers than live video. It’s essentially like meeting your customers in person, since the sự kiện is happening “face lớn face” and in real time. Facebook Live sầu gives you a chance lớn show there are real, caring humans behind your business, which in turn builds trust và leads to more business in the door.

#2: To Answer Questions in Real Time

Interacting with your followers doesn’t have to be limited to lớn when you happen to be checking back in on your company Facebook page. Facebook Live sầu allows you lớn answer your followers’ questions in real-time. This gives you an opportunity lớn engage with viewers when they’re most interested.

The best strategy khổng lồ vì chưng this effectively is khổng lồ create a recurring series. Sephora provides a great example with their “Scouted by Sephora” series, where they cốt truyện information around less well-known makeup products, and answer questions as they come up.


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To nail this strategy, be consistent with the time & day of week you go live, feature hosts that aren’t afraid to lớn show off their personalities, & ensure you have sầu someone at the ready khổng lồ monitor questions so you can answer them either in real-time in the comments or in the actual broadcast itself.

#3: To Showcase an Event khổng lồ People Who Couldn’t Attend In Real Life

Facebook Live sầu is a great way khổng lồ broadcast events and connect with your customers or leads who weren’t able lớn attend. Perhaps you have a guest speaker come into lớn your office or your CEO is speaking at a local sự kiện. As long as you have sầu a svào internet connection và the permissions khổng lồ stream the event live sầu, you should absolutely vì chưng it!

A small kinh doanh agency headquartered in Sarasota, FL does a great job at promoting và streaming their live events. Chechồng out the post below where they broadcasted a guest speaker from HubSpot to lớn ensure those who weren’t able to attover in person could still get value out of her workcửa hàng on email sale.


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#4: To Share Industry-Related Updates

Keeping your audience informed on industry trends without being overly sales-focused is a much more natural way to lớn build trusted followers on Facebook. People will start turning to lớn you as their go-khổng lồ source to stay informed on industry news, and you’ll build a loyal và engaged following.

Take social truyền thông management tool Hootsuite as a solid example. Hootsuite started a series called #HootLive sầu where they broadcast the lakiểm tra social truyền thông media news Live sầu on their feed.


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Hootsuite’s #HootLive sầu series shows their audience that they care about keeping them informed & sharing their knowledge, while being able to lớn engage và answer their questions in real time.

#5: To Show Off Your Company Culture

Facebook Live is the igiảm giá khuyến mãi opportunity khổng lồ show off the chất lượng personalities and values behind your company, whether it be strolling around the office & showing off your space, interviewing employees, or sharing a sneak peek into a company outing or sự kiện. Sharing your culture with your audience has so many long-term benefits whether it be for recruiting new hires, or getting new followers interested in your genuine brvà.

At Wistia, we’ve sầu found that sharing our culture with our audience has been one of the most beneficial ways to lớn grow the business & build br& advocates. Below, kiểm tra out how our social team is using Live Video lớn give sầu our audience a sneak peek behind one of our đoạn Clip shoots. The comments really say it all.


This strategy worked particularly well because it was not only showing off our culture, but it’s also relevant khổng lồ the product, and helps give video creators an inside look into lớn how we do things at Wistia.

How Do I Get Started with Facebook Live?

Now that you’ve got some inspiration, it’s time to lớn get the wheels turning with Facebook Live sầu. The good news is that it’s quite simple lớn create your first live sầu đoạn phim. All you need is a điện thoại device or desktop computer that has a solid camera or webcam and microphone.

Here are 5 easy steps khổng lồ get started:

Step #1: Select the “Live Video Button”

If you’re on a mobile device or going live sầu from your Facebook protệp tin rather than a Facebook company page, a small button will appear when drafting a post that says “Live Video.” Select it lớn get started!


PRO TIP: If you’re filming a recurring series like the examples above from Hootsuite & Sephora, try to lớn maintain an air of consistency. While you don’t necessarily need to wear the same outfit in every episode, use the same “set” và set up your camera in the same place & distance away from the episode hosts in each post. It may also be worth looking into lớn purchasing an external microphone to improve sầu sound.

Step #4: Cliông chồng “Finish” Once Your Post is Done

Be aware of where the “finish” button is (at the bottom of the page) so you can give sầu a proper sign-off.


16 Facebook Live Best Practices

Aside from the obvious tips, like having a strong và dependable mạng internet connection, you may be curious how else you can mix your Facebook Live sầu đoạn Clip on the path khổng lồ video clip viewing success.

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Here are 16 easy tips to lớn improve your Facebook Live sầu video recording, leading lớn more eyes on your content.

#1: Face a Window!

Far too often I see these awful Clip recordings that are glaringly bright and hard khổng lồ focus on because the star of the video clip has their back to lớn a window, lượt thích the image below. Yikes!

Facing a window will give you a beautiful source of natural light, and make you appear clear in your video frame. Just check out the difference in the before & after photos below.


#4: Get Personal

The beauty of Facebook Live sầu is that it allows you to lớn tóm tắt your experiences in real time, and make a more human connection with your audience. Take this a step further by sharing some bits of your life to lớn connect with your audience on a more personal cấp độ.

No, you don’t need to lớn give sầu away your social security number or dive sầu into lớn the details of your messy breakup, but nói qua something positive from your life, lượt thích the example from Plated below.

In this Facebook Live plated video clip Michelle, Plated’s Test Kitchen Manager, cooked a special recipe with her dad for Father’s Day.


This is such a nice way of sharing a part of Michelle’s world that a lot of her viewers can likely relate lớn, và seeing the connection between her & her father definitely evokes positive emotions from viewers.

#5: Smile, and Be Properly Caffeinated!

At Wistia, we film a LOT of videos in house, and one tip always provided by our đoạn phim producers is to lớn bring energy & speak with a smile. This is something critical lớn rethành viên when filming Facebook Live videos because you only have one take once you’re live!

Listening khổng lồ a monotone, unfriendly voice selling a sản phẩm will put everyone in the audience lớn sleep. On the other h&, watching a Clip of an individual with an energetic and friendly demeanor will evoke positive feelings in your viewers & keep them hooked. Speak with a smile, wake up with some caffeine, & most importantly, be yourself.

#6: Embrace Small Mistakes

So you stuttered on a word multiple times? Or maybe you had one piece of hair that was sticking up the entire time? Perhaps you burnt a piece of toast on your Facebook Live sầu cooking show?

With live video clip, these mishaps are bound khổng lồ happen, and these things are actually what makes live Clip so much fun. Rather than getting embarrassed và ending the video mid-way through, embrace your mishaps. Make fun of your hair, and laugh at the fact that you’re a professional chef that always burns toast! This will add personality lớn your đoạn phim, & also help your audience see that you’re a real human, with flaws, just lượt thích them!

#7: Ask Your Viewers lớn Interact

You’re likely aware that posts with more likes, comments, shares, & views are prioritized on the news feed. Facebook’s algorithms recognize popular content, and actually make it even more popular without the advertiser needing khổng lồ pay extra for more eyes.


Don’t be like this

Interaction on your videos also gives them a vote of authority, and provides new viewers with confidence that they’re not wasting their time on snooze-worthy nội dung. To gain more interaction encourage it from your viewers! During the broadcast ask questions, and then ask your viewers to lớn reply in the comments. Ask them to lớn lượt thích và nói qua the post. Perhaps even run a live sầu conkiểm tra asking them lớn lượt thích, tóm tắt and comment on the post khổng lồ be entered into lớn a không tính phí giveaway raffle.

#8: Have Someone Monitor Comments and Feed You Questions

With Facebook Live sầu it can be hard to host your video clip và reply to lớn comments at the same time, which is why you should have sầu a colleague answering your comments in text khung, & prompting you khổng lồ answer the most relevant questions during the actual broadcast.

“One of the most amazing opportunities Facebook Live sầu offers is the ability to lớn engage with your followers,” says Christine Austin from IMPACT. “With reactions, comments, và viewer numbers shown in real-time, you can prompt responses by asking và answering questions in your broadcast.”

#9: Điện thoại tư vấn Out Your Commenters by Name

When answering questions over your broadcast make sure you Hotline out the user by their first name. This helps build even more of a connection, and will make them feel special that you chose to lớn answer their question live sầu.

#10: Give an Actionable Sign-Off

The worst thing you can bởi vì is just casually push the finish button and then walk away. Rather, give a proper sign-off with an actual ending for next steps.

After the broadcast, what vì you want your viewers khổng lồ do? Subscribe khổng lồ your live sầu đoạn Clip channel? Visit your Facebook page for a discount code? Share the recording on their page? Whatever it may be, be sure to kết thúc your Facebook Live sầu post with something actionable for your viewers to vì chưng.

Here’s a great sign-off example from Refinery29 where they restate their names, thank viewers for tuning in, & encourage them lớn check out their “very cool shoes” using the links at the bottom of the video.


Typically, choosing a high-chất lượng image of a person with minimal distractions is what will yield the best results to get late viewers khổng lồ clichồng play & tune inkhổng lồ your Facebook Live sầu recording. You can also upload an image with text overlay to give Facebook browsers an instant hint into what the Clip nội dung is about before they tune in.

#12: Sạc Your Post khổng lồ the Top of Your News Feed

Similar lớn how you pin a tweet on Twitter, you can pin your live video clip khổng lồ the top of your newsfeed khổng lồ get more traction. Take advantage of this lớn ensure it’s the first thing people see when visiting your page.

#13: Add Captions to lớn Your Video

I don’t know about you, but I often scroll through my Facebook news feed when loved ones around me are sleeping. Whether you"re around resting family members, in a loud setting like a bus or train stop, or just attempting not lớn disturb the people around you, viewing videos without sound is quite common nowadays. That’s where captions come in.

Not only that, but captions make your đoạn phim more accessible to lớn a larger audience. Make sure to add captions khổng lồ your Facebook video clip by either generating them through Facebook or uploading your own SRT tệp tin.


There you’ll be able to see all of the same metrics you can from pre-recorded videos lượt thích minutes viewed, unique viewers, đoạn Clip views, 10-second views, average % completed, number of reactions, comments, and shares. Facebook Live sầu videos also provide metrics around peak live viewers, total views, average view time people reached, & demographics of who watched.

Using these metrics will allow you khổng lồ continue lớn perfect your Facebook Live sầu video strategy going forward.

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This guide should get you on the right path to Facebook Live sầu streaming success! Feel free khổng lồ leave sầu comments below if you have sầu any other questions, tips, or advice you’d lượt thích to tóm tắt from your own live streaming experiences.

PS: For live video clip tips on other social truyền thông media platforms, check out our blog posts on Instagram Live sầu và YouTube Live sầu.