The complete guide to facebook video size and specs

     

Struggling khổng lồ keep on top of all the changes to lớn social media video specs? Video is increasingly crucial to lớn a successful social truyền thông media sale strategy.

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Struggling khổng lồ keep on top of all the changes lớn social truyền thông media đoạn phim specs?

Video is increasingly crucial lớn a successful social truyền thông kinh doanh strategy. According khổng lồ a recent survey, nearly half of all digital ad dollars are spent on đoạn Clip. 

But as platforms release new video clip ad formats & update old ones, it can be hard khổng lồ keep up. Tailoring your đoạn Clip to lớn each platform’s specifications và making sure that your content is looking its best can be a real challenge.

But not if you use our guide to lớn social truyền thông đoạn Clip specs.

Read on khổng lồ find the most up-to-date video specifications for each of the most popular social platforms.
Bonus: Read the step-by-step social truyền thông strategy guide with pro tips on how khổng lồ grow your social truyền thông presence.


Facebook đoạn Clip specs

Optimizing video clip nội dung for Facebook is tricky, mainly because of the many different ways it delivers Clip lớn its users.

When you buy a video clip ad on Facebook today, it could appear in dozens of different formats (in someone’s Mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone’s inbox on Facebook Messenger). It pays lớn become familiar with the varieties of 

Facebook video & to lớn find a delivery format that matches your chiến dịch goals.

Regular Facebook feed video:

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Recommended size: Upload the highest-resolution đoạn phim available that meets file kích thước và ratio limits.

Minimum width: 1trăng tròn pixels

Supported aspect ratios: 16:9 (horizontal) khổng lồ 9:16 (full portrait)

Tips: For best results, Facebook recommends uploading videos in .MP4 and .MOV format (see a full menu of supported file formats here), with H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Videos can be up khổng lồ 240 minutes long, up lớn 4GB large, và have sầu a maximum frame rate of 30fps.

Resource: How to lớn Use Facebook Live sầu Video: A Guide for Marketers

Facebook 360 video:

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Maximum size: 51đôi mươi by 2560 pixels (monoscopic) or 51trăng tròn by 51trăng tròn pixels (stereoscopic) 

Supported aspect ratios: 1:1 or 2:1

Recommended specs: .MP4 or .MOV format, up to lớn 10GB, up to lớn 30 min, recommended frame rate 30fps. Longer durations and larger file sizes may experience longer processing times. 

Tips: If the camera you recorded your video clip on automatically includes 360 video clip metadata with the đoạn Clip file, you can upload the video like you would any other video clip. If it doesn’t, click on the ‘Advanced’ tab when uploading lớn bring up Facebook’s ‘360 controls’ tab, which will let you convert unformatted footage into a 360 video.

Facebook in-stream video clip ads:

Recommended size: 16:9 ratio recommended. Upload the highest-resolution Clip that meets file kích cỡ & ratio limits. 

Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 15 seconds, maximum frame rate 30fps

Tips: For in-stream ads, Facebook recommends uploading the “highest resolution source đoạn Clip available without letter or pillar boxing.” Facebook provides an exhaustive sầu danh mục of aspect ratgame ios and features available for each ad type.

Facebook Messenger đoạn Clip ads:

Recommended size: Upload the highest-resolution đoạn phim available that meets tệp tin kích cỡ và ratio limits. 

Minimum size: 500 pixels wide

Supported aspect ratios: 16:9 to lớn 1.91:1

Tips: Videos can be up to 15 seconds long, up khổng lồ 4GB large, and have a maximum frame rate of 30fps.

Facebook carousel Clip ads:

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Recommended size: At least 1080 by 1080 pixels (1:1 aspect ratio)

Minimum size: none listed

Recommended specs: .MP4 or .MOV format, maximum length 240 minutes, maximum frame rate 30fps, maximum file form size 4GB

Tips: Carousels let you showcase up lớn 10 images or videos in one ad, without having the user navigate to a new page. For best results, use a px square (1:1) đoạn phim. Include no more than 20% text in images, otherwise you may experience reduced delivery. 

Facebook Collection cover video:

Recommended size: 1200 by 675 pixels

Supported aspect ratios: 1:1 or 16:9

Minimum size: none listed

Recommended specs: .MP4 or .MOV format, maximum file kích cỡ 4GB, maximum frame rate 30fps, no maximum length listed

Tips: Collections make it easier for users to lớn browse và purchase products directly in the Facebook feed. You can choose to have your đoạn phim autoplay when a user scrolls over your collection, & clicking the Clip will open Canvas, a full-screen experience designed to drive sầu traffic directly to lớn your sản phẩm pages.

Xem thêm: Mua Thương Hiệu Trà Sữa Nhượng Quyền? Top 9 Thương Trà Sữa Nhượng Quyền Thương Hiệu Miutea

Facebook Instant Experience (IX) video:

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Recommended size: 1200 by 628 pixels

Minimum kích cỡ, landscape video: 7đôi mươi by 379 pixels (1.9:1 aspect ratio)

Minimum size, square video: 7trăng tròn by 7trăng tròn pixels (1:1 aspect ratio)

Recommended specs: .MP4 or .MOV format, maximum tệp tin kích thước 4GB, maximum length 1trăng tròn seconds, maximum frame rate 30fps

Tips: Similar khổng lồ Facebook’s instant articles, clicking on an IXad immediately triggers a full-screen experience, to lớn which you can add buttons, carousels, photos, text and video clip. Video & audio will automatically play when you scroll past it.

Facebook slideshow ads:

Recommended size: Minimum 1280 by 7đôi mươi pixels. 

Tips: Designed for audiences with slower mạng internet access, slideshow ads let you transkhung a series of 3-10 images & a sound tệp tin (supported formats: WAV, MP3, M4A, FLAC & OGG) into a đoạn Clip ad. For best results, Facebook suggests using the highest quality images possible, all the same dimensions (ideally 1280 x 7trăng tròn pixels or an image ratio of 16:9, 1:1 or 2:3). If you use different sizes, the slideshow will be cropped to be square.

Instagram đoạn phim specs

Instagram supports three kinds of video: square (1:1), vertical (9:16 or 4:5) & horizontal (16:9).

If you’re not sure which way khổng lồ go, you’re probably better off choosing the square format, which is becoming increasingly popular with marketers. Square videos are more suitable for viewing on both desktop and thiết bị di động, they take up more room in user’s feeds than horizontal videos, but don’t crowd the entire screen like vertical videos vày.

Instagram in-feed video:

Recommended size: Upload the highest resolution Clip available that meets file form size & ratio limits.

Minimum width: 500 pixels.

Recommended specs: .MP4 or .MOV format, maximum tệp tin kích thước 30MB, maximum length 120 seconds, maximum frame rate 30fps

Tips: Instagram has the same recommendations for video as Facebook—upload the highest resolution Clip possible that fits tệp tin kích cỡ & ratio limits, H.264 compression, square pixels, fixed frame rate, progressive sầu scan, & stereo AAC audio compression at 128kbps+.

Instagram in-feed video ads:

Same as above sầu.

Instagram carousel Clip ads:

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Recommended size: At least 1080 by 1080 pixels

Minimum size: 600 by 600 pixels

Recommended specs: .MP4 or .MOV format, maximum length 60 seconds, maximum kích thước 4GB, maximum frame rate 30fps

Tips: Like Facebook carousels, Instagram carousels let you showcase between two & 10 images or videos in one side-scrolling ad.

Instagram Stories đoạn phim ads:

Recommended size: Upload the highest-resolution đoạn Clip available that meets tệp tin size và ratio limits.

Minimum size: 500 by 889 pixels

Supported aspect ratios: 16:9 to lớn 4:5 & 9:16

Recommended specs: .MP4 or .MOV format, maximum length 1trăng tròn seconds, maximum file kích thước 30MB

Tips: These videos appear between Instagram user stories for up lớn two minutes (or until dismissed) & take up the whole screen. Because stories are tailored lớn the kích thước of the device, exact dimensions are hard lớn predict. Upload the highest resolution video clip possible, và consider leaving the top và bottom 14% (roughly 250 pixels) empty of any important information, so that it isn’t obscured by the protệp tin ibé or Gọi khổng lồ action.

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Resource: How khổng lồ use Instagram Stories like a pro

Twitter Clip specs

Twitter is optimized lớn handle video captured on di động devices. If you’re uploading video that was recorded a different way, be sure to consult Twitter’s detailed guidelines for uploading đoạn Clip at each bitrate.

For best results, upload the highest resolution Clip you can under the tệp tin size limit (1GB).

Chuyên mục: Marketing online

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