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From co-watching events to voice tìm kiếm, explore the top trends & new features phối khổng lồ take over Youtube this year.

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By Kelsie Rimmer
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2020 was a heông chồng of a year for YouTube. Throughout the global pandemic, the world turned lớn Clip khổng lồ replace in-person events và activities – & as a result, the platform’s popularity has absolutely skyrocketed. In this feature, we’ll explore the hotthử nghiệm YouTube trends emerging online in 2021.


With 300 hours of đoạn phim now being uploaded khổng lồ YouTube every minute & more than 2 billion monthly users, YouTube trends are constantly evolving – & with SO much video nội dung being produced và promoted by creators across the platsize, it’s more important than ever to stay ahead of the lachạy thử YouTube crazes to lớn ensure that your nội dung stands out.


Luckily, everything you need to lớn streamline the creation of your next YouTube masterpiece is right at your fingertips! Envalớn Elements has the digital assets you need to lớn create engaging YouTube videos for your channel.


From lower third templates to kết thúc screens và channel art designs, Elements offers the ultimate YouTube toolkit, including stochồng footage và motion graphics to enhance your video clip projects. Ready to lớn go? Here are the top Clip trends và marketing tactics taking over YouTube in 2021…


With many events going virtual over the last year, co-watching events have really taken off. People are sharing their viewing experiences to create a feeling of togetherness in the midst of social distancing. And with many streaming services now offering features such as ‘viewing parties’, we expect to lớn see this trend continue well into 2021 & beyond.


Taking this trover one step further, viewers are now even tuning in khổng lồ watch their favorite personalities watch sporting events, concerts và other live sầu events on YouTube – as seen in this Arsenal vs Newcastle | Watch Along Live sầu by AFTV. More than a quarter of a million football fans switched on to watch a group of experts view the action as the Arsenal và Newcastle players battled it out, even adding their sporting analysis lớn the live sầu chat.


“Sometimes what’s going on around an sự kiện is just as important as what’s taking center stage,’ explains web5s.com.vn’s video producer Eduarvị Flores. “Whether it’s having a laugh at a comedy show, singing your favorite tuy vậy at a concert or celebrating a last-minute goal with strangers at a football stadium, with co-watching events, you get khổng lồ interact with other viewers through live chat and watch your favorite YouTubers provide commentary in real-time – making the watch buổi tiệc ngọt a communal experience that creates a sense of community & belonging.”


If you want to lớn ramp up the excitement for your YouTube viewers, make your sports videos stvà out on-screen with this easy-to-customise Thể Thao Night Opener by 333pix. Whether your channel revolves around trang chủ runs or slam dunks, a professional intro lớn each và every match will have you pumping up those channel numbers in no time.


Short, snackable đoạn phim nội dung has become all the rage on social platforms lượt thích Instagram and TikTok, so it was only a matter of time before YouTube followed suit. And in response to lớn Mobile video clip consumption going up by 100% every year, YouTube has launched a range of features making it even easier to consume videos on the go.


Recently rolled out on mobile và desktop, the Chapters feature enables viewers khổng lồ skip khổng lồ key sections of a đoạn Clip, for efficient viewing. Similarly, YouTube Shorts are 60-second vertical videos igiảm giá khuyến mãi for creators who want to shoot short, catchy videos optimized for a mobile-viewing experience. Long story short – snappy, on-the-go video clip is quickly becoming one of YouTube’s hotdemo trends


“With Smartphone devices dominating the online landscape, it’s changed the way the nội dung hosted on YouTube is consumed – và the video hosting giant has realised that!” says web5s.com.vn’s Video Marketing Speciamenu Jen McKinnon. “People are watching on-the-go and YouTube is now bending to that user preference by introducing features that optimise the experience for their busy users.


Yes, from a user perspective YouTube’s priority is to deliver content that is valuable to the consumer but the real motivation behind their algorithm is khổng lồ get users to lớn stay on the platkhung for longer. The more features và formats available lớn the everyday user, the more chance YouTube has of getting them to lớn stiông xã around, which is why we see feature releases like YouTube Shorts, which is YouTube’s answer to lớn Instagram or Facebook Stories.”


If you want to give on-the-go đoạn Clip a go, a vertical đoạn Clip opener like Upbeat Instagram Opener by bubbledance is a great place lớn start. This edgy và instantly engaging template enables you to lớn cut together animated text & video clips to phối the tone for your video or channel.


Don’t want to lớn film a short đoạn phim yourself? Cheông xã out Mixkit’s collection of Free Vertical Videos lớn start creating videos on the go!


Have sầu you got a competitive sầu side? Then this trover is for you! From chilli eating contests, lớn makeup challenges, khổng lồ viral dance routines, video clip creators are challenging themselves – và each other – more and more in a bid to entertain audiences. Typically, these challenge videos feature two people going head-to-head using a split screen format.


The trover is well demonstrated in this Edit Race Series by Benny Productions – in which digital artists are challenged lớn outwit and out-edit channel owner, Benny Van Valen. Tasked with manipulating the same mix of photos into lớn a new image, the contestants’ Photoshop screens are positioned side-by-side khổng lồ allow viewers lớn watch every stage of the process. Before their eyes, audiences watch as an ordinary photo is transformed into lớn an entirely different composition.


To try out the challenge trend in your next YouTube video, kiểm tra out this easy-to-use Multi Screen Frames Paông chồng by Media_Stochồng. You can use it khổng lồ feature multiple people, or opt for a straightforward split screen.


And don’t forget lớn check out Episode 1 of Turbo Tips featuring Benny Productions lớn learn how to create a composite in Photocửa hàng.


While YouTube was once a blaông chồng hole of cats, fail videos and amateur makeup gurus, highly branded channels have sầu totally taken over the platform over the last few years.


“YouTube is no longer just trang chủ to lớn cát videos and your cousin Jessica’s wedding video clip,” explains Jen. “People are making big money on the platsize and, as a result, no matter whether you’re a big br& or an individual, in order lớn stvà out the nội dung from your channel needs lớn be instantly recognizable.”


Highly branded foodie channel Good Mythical Morning has amassed a whopping 16.9 million subscribers, & from their channel banner and logo sản phẩm to the branded coffee mugs on the hosts’ desk, they never miss an opportunity lớn remind viewers of who they are. The same goes for YouTube beauty guru James Charles, whose 25 million subscribers could recognize his channel at the drop of a makeup brush. Featuring a branded profile phokhổng lồ & banner, his channel immediately establishes what it’s all about.


If you want khổng lồ take your YouTube channel khổng lồ the next cấp độ, it’s important khổng lồ first establish a svào visual identity. Creating a consistent brvà for your YouTube channel and đoạn phim content will help audiences recognize your work, leading lớn more views & more subscribers.


Check out these fully customisable Fashion Youtube Banners by Gioraphics, these Top 10 YouTube Banner Templates or these MixKit kết thúc screen templates to lớn see your subscriptions soar!


Want lớn reel in more views on your videos? It’s all in the thumbnail! While thumbnails may be small, they can make or break a video’s performance. The more eye-catching the thumbnail, the more clicks và views your đoạn Clip will get. As a result, we’re seeing đoạn phim creators increase the contrast in their thumbnails to make them really stand out.


For example, videos uploaded by The Futur Channel are extremely click-worthy due khổng lồ their block-color backgrounds, high-contrast images & impossible-to-ignore sans serif fonts.Meanwhile, Benny Productions’ edit race thumbnails are made to build anticipation. The high-contrast, ultra-saturated designs feature the Photocửa hàng logo sản phẩm and a before và after of the edited images so that the content of every đoạn phim is immediately apparent.

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Customizing your thumbnail is a surefire way of attracting attention to your videos. In fact, according to lớn YouTube, 90% of top-performing videos use a custom thumbnail. Grab attention with this Gaming Youtube Thumbnails Paông chồng 07 by Odin_Design featuring retro fonts, futuristic backgrounds và reflective elements. Or learn more about integrating high contrast color inlớn your next video with our Bright & Bold blog!


To get views on your YouTube videos, they’ve got to lớn be easy to lớn find! As Google is constantly striving khổng lồ enhance user experience, it’s no surprise that YouTube has also introduced a number of features to make searching for videos easier. One of which is Voice Search.


By simply clicking the microphone inhỏ next lớn the YouTube tìm kiếm box, users can now tìm kiếm for videos with their voice. This feature has seen a rise in long-tail từ khoá on the platsize. Unlượt thích the stem keyword which are typed into the tìm kiếm bar, long-tail từ khoá usually make a full sentence or question. As voice tìm kiếm continues to lớn rise, creators should pay attention to lớn these long-tail keywords as they are much easier khổng lồ rank for.


“As much as YouTube may appear khổng lồ be an entertainment platkhung or even a social network, it is a tìm kiếm engine first & foremost,” Jen notes. “And, just as Google grows, the tìm kiếm functions on YouTube are always developing, too. This year I’m predicting we’ll see voice search start making an impact on the findability of Clip nội dung, with long-tail từ khoá beginning to see more tìm kiếm volume on the YouTube platform.”


“While YouTube is not a social platsize, it certainly borrows heavily from Facebook, Instagram and Twitter,” Jen continues. “The platform has, for a while, had hashtag functionality but, with the launch of hashtag landing pages in early 2021, I think this will be the year that the functionality will really take off, with creators trying lớn rank their nội dung not only in the search results pages but on hashtag landing pages too.”

If you’re a nội dung creator, it may be worth familiarizing yourself with Google’s lachạy thử ranking matrix, Chip Core Web Vitals – one of our big Marketing Trends predictions pegged for 2021.


YouTube has become a major destination for gaming & eSports tournaments. Just last year, YouTube Gaming generated over 100 billion hours of watch time and over 40 million active gaming channels, suggesting that the gaming livestream trend is far from reaching game-over.


Showcasing games lượt thích Minecraft, Fortnite and Garemãng cầu Free Fire, livestreams allow gamers lớn broadcast all around the world, earning popular users hundreds & thousands of subscribers (& dollars) in the process. For example, SSundee is famous on YouTube for sharing Minecraft tips & Fortnite Battle Royale videos with his 16 million subscribers. SSundee’s uploads are now highly anticipated by his subscribers, who tune in again & again to pick-up winning tactics.


To create your own gaming channel & beat out the competition, this Gamer channel opener by Videostones will help you amp up anticipation. Or, try one of our 10 Best Gaming Music Tracks to phối the mood for your livestreams.


Thanks to lớn platforms like YouTube, it’s now super easy for anyone to lớn film a video và giới thiệu it with an online audience. And as being a creator becomes increasingly accessible, we’re seeing more và more unusual creators gain notoriety.


Grandfather Tilớn Charly became an overnight YouTube sensation when he started posting videos of himself preparing Mexican dishes. Now, his weekly cooking sessions – filmed in Tito’s kitchen in Monterrey – have attracted thousands of views. Also proving that age is no barrier is Gamer Grandma Hamako Mori, who recently entered the Guinness Book of Records as the world’s oldest YouTube videobạn. Subscribers constantly tune in to lớn see the 90-year-old unbox new consoles & livestream games such as Grand Theft Auto lớn and Skyryên ổn.


The success of both of these mould-breaking creators shows that the democratization of YouTube is officially here, & it’s a trover that’s not going anywhere anytime soon.


“When you think about it, YouTube is really just a massive broadcasting network where the audience are the executives calling the shots,” explains Jen.


“With recording, editing and publishing Clip becoming so accessible to just about anyone, it really opens the door to lớn notoriety for personalities who ordinarily wouldn’t get a look-in on your traditional broadcast channels due lớn the risks associated. With YouTube there is no risk. The audience is boundless và, through views, watchtime, comments & likes, a democracy is formed.”


While YouTubers và vloggers come dime a dozen, the rise of the V-Tuber – or Virtual YouTuber – is changing our perception of nội dung creators. These computer-generated, anime-inspired avatars first rose lớn prominence in nhật bản, with Tokyo-based digital production company Activ8 bringing prominent V-Tuber Kizuna Ai lớn life.


One of the first ever V-Tubers, Kizuna’s A.I.Channel – where she shares her lakiểm tra music singles, dance moves & thoughts on everything from fitness & dating lớn bubble tea – now has over three million subscribers. She even invites other VTubers khổng lồ make challenge videos & has her own livestream gaming channel.


Meanwhile, the second most-watched virtual YouTube star in Japan – pop star Kaguya Luna Official – contrasts Kizuna’s ultra-feminine aesthetic with her high-energy punk-roông xã performances và wicked sense of humour. Look out YouTubers – the V-Tubers are coming for you!


And finally, from Making a Murderer lớn Planet Earth, there’s no denying that we all love a good documentary series. As opposed to documentary films that last around 90 minutes, a docuseries allows filmmakers khổng lồ dive deep into their subject matter and create hours upon hours worth of entertainment. Whether they’re released lớn audiences episode-by episode or dropped all in one go, docuseries are an incredibly captivating form of content – and they’re starting lớn trend on YouTube big time.


For example, the Building a Br& Series by The Futur follows the Hamilton family as they embark on a mission to relaunch the branding for their brewery.


While YouTube’s recent four-part docuseries NikkieTutorials: Layers Of Me, lifts the veil on the struggles that popular YouTube beauty guru Nikkie De Jager faced throughout her rise to lớn fame, & the challenge she faced coming out as transgender to lớn her community. Already a phenomenal success, each tear-jerking episode has generated nearly four million views since it was published in January 2021.


“On Youtube, I’ve sầu been seeing documentary-style explainer videos being really successful recently,” says Hakan from VideoMark.net. ‘A huge advantage of using stoông chồng footage for these videos is that you don’t even have khổng lồ shoot them yourself – you can just apply a nice voice-over without even being on camera (perfect for those without much on-camera experience). These videos gather a lot of watch time và get suggested a lot on Youtube. Channels lượt thích PolyMatter or Alux amass millions of subscribers with this concept, however khổng lồ pull it off you’ll need flawless audio unique, so make sure khổng lồ bởi vì your homework on that end.”


A docuseries wouldn’t be complete without lower thirds lớn introduce the people within the real life story! Try these customisable Lower Thirds by _markon_, which are made up of trăng tròn different designs to add a clean và modern look to lớn any docuseries.

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And that does it for our 2021 YouTube trends! For more social and multimedia inspiration, check out our Video Trends và Social Media Trends predicted for the year ahead.


Chuyên mục: Marketing online